LETBE joins hands with HYT Group to start a new journey in the European motorcycle market

On April 26, 2024, the strategic cooperation signing ceremony between LETBE and HYT Group was held at the headquarters of Haojin Group, fully launching LETBE's European market development project. This signing marks the LETBE brand's overseas expansion and has reached a new level in terms of speed and quality.

On the day of the signing ceremony, President Liu, Vice President Ou, Executive Deputy General Manager Hua, and International Sales Director Zhong of Haojin Group led relevant colleagues to participate in the strategic cooperation signing ceremony. Mrs. Ann, head of the partner HYT team, attended the signing ceremony.

Mrs. Ou, Vice President of Haojin Group expressed warm congratulations on this strategic cooperation and mentioned that HYT team has a strong resource reserve in terms of sales channels in the European market. The two parties in this cooperation will strengthen their complementary advantages and achieve symbiosis and mutual benefit. Through close cooperation, we will expand our shares in the European market, allowing more motorcycle users to experience LETBE's brand spirit "mechanical pet", which is a big toy that can be integrated into their play life.

In this strategic cooperation between LETBE and HYT Group, challenges and opportunities coexist. Mrs. Ann, head of the HYT team, said that she looked forward to doing something that both teams would be proud of in their cooperation with LETBE Project.

As a professional team for the two-wheeled overseas business, HYT Group relies on its cooperation with well-known Chinese two-wheeled brands in overseas business and has accumulated rich overseas experience and resources. Currently, HYT Group has established branches with different functions in Italy, France, Belgium and the United Kingdom. Whether it is the expansion of traditional sales channels, in-depth financial retail cooperation in Europe, or European public relations and media resources, as well as participation and cooperation in the two-wheeled race event culture, HYT team will reveal  outstanding abilities to help LETBE develop the European market.

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